Categories Articles, Sales and Marketing

The best Marketing VPs know exactly how well their campaigns are performing and, more importantly, how these campaigns are contributing to bookings and revenue. You must be diligent about regularly measuring campaigns’ progress and analyzing the data that shows how (and if) your campaigns are creating high-quality opportunities that are actually growing sales. In order to use marketing analytics to make your efforts as effective as possible, you must know the right questions to ask.  These questions will help you optimize practices and boost your team, your company, and your bottom line.

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