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Sales & Customer Success Alignment

The Case for Sales And Customer Success Alignment

The ongoing struggle to align marketing and sales is well documented and often discussed. However, for SaaS companies specifically, another key departmental alignment hasn’t gotten enough attention: sales and customer success. These two teams are just as closely linked as sales and marketing, but are in some ways less likely to cooperate fully. Unfortunately, this breakage can lead to unhappy customers, fewer upsells, and worst of all — higher churn rates.  

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