Tracking pipeline velocity not only allows you to benchmark how well you’re doing; it enables you to bring targeted changes to [...]
The reality is, there is no such thing as clean sales data. It’s a myth. Your data is dirty, and so is everyone else’s. In sales, a team of reps is entering new data into a CRM each day. Inevitably, some of that data will be slightly inaccurate — and that’s OK. It’s how you handle the data going forward that makes the biggest difference in your ability to access accurate analytics. Your sales team must have a constantly evolving process in place to clean your data, improve your data, and drive better data performance.
Building and maintaining a culture of data quality requires key people in your organization to step up and start making a difference. So who should those key players be?
Here’s why Salesforce data cleanliness is so important, and why it’s not as hard as you think to achieve, especially if you follow these three steps to keep your opportunities in order.
For sales leaders, it’s important to not only tell sales reps why their data is important, but to show them. Here’s how to use specific cases of where they can improve, coupled with concrete examples.
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