Archives

Making quota is your monthly goal. But a data driven sales manager does not just look at the monthly quota as the overarching health of the sales team. More important is what worked this month, and what didn’t. Here are three more benchmark statistics that give you insight into both why your team performed the way it …

A/B Testing sounds like a trendy marketing buzz word, right? Wrong. Your sales team should be A/B testing nearly everything they do. What is A/B testing? A/B testing is a simple concept. This marketing tactic tests and compares one benchmark against an alternative. For a sales team this can be a cold call intro, demo …

Data intelligence is a hot topic these days (isn’t that right, Mr. President?), and adoption is growing (though not nearly as fast as it should). As petabytes are streaming through nitrogen-cooled servers each day, we thought it might be fun to look back on some of the milestones of data from ancient history. Here are …

Data should drive your business. We’re big proponents of this concept. What happens when data intelligence is all but ignored? Hollywood has some great examples. Here are ten fictional companies that desperately need better data & business intelligence. 10. Umbrella Corporation – Resident Evil Overall, Umbrella seems to be running well. How many companies can …

Ready to scrub your data squeaky clean? Here’s a free 2-week trial.

2011 was a huge year for Business Intelligence and 2012 is looking to be even bigger. It seems that data intelligence has been removed from its ivory tower and democratized to the masses. Not only that, BI is not just a tool for huge corporations anymore. The results have been proven with the big boys, …

Christmas 2011 came and went, and billions of dollars were spent to get friends and loved ones exactly what they wanted. Well, in theory. These days gift returns are so common that 37% of retailers have to ease up on their return policies to avoid the wrath of thousands of customers who want to exchange …