Who is your best customer? A seemingly simple question, but do you know the answer? Many businesses subscribe to the “revenue is king” philosophy, and deem their biggest customer their best. The reality, however, is that profit is often king . While revenue is an easy-to-track metric for size and growth, sustainable profits are required …
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The world is quite crowded with a whole bunch of business intelligence companies. So why have we gone and started another?
1. SMBs are underserved.
To date business intelligence has been the province of big enterprise. If you’re a Fortune 500 company you need a BI system just so your left hand can figure out what the right hand is doing and you can report to the Street each quarter.
But if you’re a small or medium business…
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