We just swapped to our third logo in the last 6 months. Can you tell we like to experiment and iterate?
Are we weird? We don’t think so. Amazon.com has iterated their logo over a dozen times in 15 years. This is Amazon’s logo from 1995. For a real flashback, check out their original homepage.
Here’s our progression:
(White for the external site, black for the internal app)
We believe in iteration and testing frequently. So, what do you think, is our logo getting better?