Categories Articles, Sales and Marketing

Big deals have an obvious advantage — more revenue! — but they’re also thought to have some serious drawbacks, like longer sales cycles and lower win rates. Is the conventional wisdom right?

Adam von Reyn
Adam is Director of Demand Generation at InsightSquared. Outside of InsightSquared, he's an avid skier, runner and live music fan. Adam has a BA in Economics from The University of Vermont and an MBA from The Tuck School of Business at Dartmouth. Follow him on Twitter @adamvonreyn
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