Categories Articles, Sales and Marketing

Almost all sales teams track the amount of time it takes them to win a deal. But not nearly as many track how long it takes to lose a deal. This is called your team’s Loss Cycle and understanding it can help you improve your win rate and shorten your sales cycle ‒ How well do you know it?

Adam von Reyn
Adam is Director of Demand Generation at InsightSquared. Outside of InsightSquared, he's an avid skier, runner and live music fan. Adam has a BA in Economics from The University of Vermont and an MBA from The Tuck School of Business at Dartmouth. Follow him on Twitter @adamvonreyn
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