Categories Articles, Sales and Marketing

The modern sales team is drowning in data.

CRMs, which were designed to help manage and leverage this data, have created such a volume of potentially useful data that most sales leaders feel overwhelmed when they start to think about it.

The worst part is that these sales leaders know exactly how valuable this data is. If they could only figure out the best way to organize and use it, they know that this data could instantly change the way they run their teams. They could start converting more of their opportunities, find better ways to coach their reps, and create the right strategy to achieve rapid growth.

The reality, though, is that these sales managers don’t feel empowered by their sales data, they feel beholden to it.

The best sales teams find ways to get over this. Instead of throwing up their arms and saying “I’ll never be able to turn all this data into anything useful,” these sales teams develop processes and get tools to help them decipher the secrets that are hidden in their data.

And once they do, these are the companies that ultimately outperform their competitors.

We recently teamed up with HourlyNerd to outline what this process looks like and help businesses turn sales data into a competitive advantage. The eBook we came up with walks sales leaders through the various steps of understanding their data and ultimately turning it into the actionable insights that can change your business.

If you’re one of the thousands of companies that knows how powerful their sales data is, but feels overwhelmed by it, this is the eBook for you. Download it now to learn how to:

  • Fuel the Right Channels
  • Get the Most From Your CRM
  • Track the Right KPIs


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Mike Baker
Mike Baker is the Content Strategy Manager at InsightSquared, where he helps distribute original eBooks, articles and guides about data-driven sales and marketing. He has a BA in English and Journalism from Oberlin College.
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