The 2016 Growth Edition
The SaaS Startup Guide to Crossing the Chasm
How can your SaaS company traverse the difficult path from a startup hopeful to a successful business with a proven market? We take the advice laid out in the classic book Crossing the Chasm and apply it to the SaaS business model.
Why InsightSquared Created a Sales Enablement Role
Tech companies that are trying to scale their growth engines need to find efficient ways to close more deals. In 2015, we realized that this meant creating a brand new function for our Go-to-Market Team: Sales Enablement.
3 Lessons from Slack About Moving Upmarket
At some point, most tech companies realize that, if they’re going to be in it for the long haul, they’re going to need to raise their Average Sales Price. Few companies have made this leap as successfully as Slack. Here’s what you can learn from them.
Teach Your Team How to Calculate Pipeline Coverage
If you think you know your ideal pipeline coverage, think again. As teams grow, it’s important to tailor pipeline coverage ratios to individual reps and deal types. Learn how reverse engineering pipeline coverage can increase bookings.
Why would we change the name of our blog and podcast? We found that our most popular episodes and posts were those where we geeked out on SaaS metrics. So we’re positioning around that theme, and bringing you content that will help your SaaS company ramp up and grow faster.
In this podcast episode, Joe Chernov, VP of Marketing at InsightSquared, explains exactly why we made this decision, and gives insight into our behind-the-scenes process.