The Importance of a Clean Salesforce Instance
Software sales teams have started designing their process to fit more snugly into the software procurement process. Here, we look at how software sales is changing, and what it means for pipeline [...]
The Role Of Key Players In Data Quality
Building and maintaining a culture of data quality requires key people in your organization to step up and start making a difference. So who should those key players be?
How to Make Reps Care About Data Quality
For sales leaders, it’s important to not only tell sales reps why their data is important, but to show them. Here's how to use specific cases of where they can improve, coupled with concrete examples.
The Truth Behind the Dirty Data Myth
Your sales data is dirty, and that's OK. It's how you clean it that matters most.
[Podcast] Sujan Patel Gets Personal with Growth Marketing
In this episode, Patel of ContentMarketer.io talks about building business growth one person at a time.
The Importance of Disqualifying Leads
A bad qualification process can be devastating for your sales team and your company. Here's how you can set it up to make sure everyone wins.
