Liberal Arts Majors Gain Exposure to the Ever-Expanding Boston Startup Scene

Selected College Seniors Participate in Intensive Inbound Business Bootcamp

Cambridge, MA – February 5, 2014 – InsightSquared, the award-winning provider of Salesforce Analytics software for small and midsize companies, is partnering with HubSpot to create a one-of-a-kind Inbound Business Bootcamp for 100 selected college seniors.  This one-day seminar will be held on Friday, February 7  in Cambridge, with the goal of attracting more talented liberal arts undergrads to Boston’s technology startup community.

The Boston startup community has continued to thrive and quickly grow within the last year, and many of these companies are looking to identify, attract and keep talent.

The day will be jam packed with sessions taught by experts, including:
– Ins and Outs of Inbound Marketing
– Finance and Operations
– Sales & Services
– Product Management
– How to Get Hired by a Tech Company

Rick Burnes, the Product Marketing Director at HubSpot will be kicking off the event designed to introduce undergrads to the modern business world. Classes will cover marketing, sales, operations, services and finance.

Kim Lindquist, Partner Marketing Manager of InsightSquared will be featured on a panel of recent college graduates who now work at Boston tech startups.  Zenobia Moochhala, Founder and VP of Marketing at will end the event with a closing keynote.

“InsightSquared fully embraces inbound marketing and we know this event will be educational,” said Zorian Rotenberg, Vice President of Sales and Marketing at InsightSquared. “Boston students will learn the ins and outs of fast-growing businesses from some of the most successful people in the startup community.”

About InsightSquared
InsightSquared is the #1 Salesforce Analytics for small and midsize businesses (SMB). Unlike legacy Business Intelligence platforms, InsightSquared can be deployed affordably in less than a day without any integration costs and comes preloaded with reports that real business people can use. Hundreds of companies and thousands of users around the world use InsightSquared’s award-winning analytics to maximize sales performance, increase team productivity and close more deals. Based in Cambridge, Mass., InsightSquared was recently named one of the “Best Places to Work in Massachusetts” by the Boston Business Journal and “Top Places to Work 2013” by The Boston Globe.

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