Sneak Peek of the Sequel to Best-Selling ‘Predictable Revenue’ is Now Available

CAMBRIDGE, MA – May 30, 2014 – InsightSquared, the award-winning provider of business analytics software for small and midsize companies, just announced their contribution to Aaron Ross’s latest book which is a sequel to“Predictable Revenue: Turn Your Business Into A Sales Machine With The $100 Million Best Practices Of,” which has been #1 on Amazon’s best-seller list for over two years now.

The sequel, entitled “The Predictable Revenue Guide to Tripling Your Sales,” covers such sales topics as the importance of customer success management. Ross explains how this service ensures long-term revenue growth and high profitability by generating referrals as well as increasing renewal rates and upsell/cross-sell rates.  Aaron Ross is an award-winning author and widely respected sales thought leader.  The sequel is set to be released this fall but the preview is available now.

Ross foresees that the future standard for executive teams will include a head of Customer Success, who operates on the same level as heads of Sales, Marketing and Demand Generation. In a recent interview with, Ross stated, “In today’s world of ‘frictionless karma,’ someone needs to be dedicated to making customers successful–and that is NOT the salesperson! Customer success is about retaining and nurturing revenue growth through existing customers while building brand advocates.”

In the book, Ross outlines how technology plays a crucial role in improving customer experience and reducing costs. He refers to case studies that feature several applications key toward this effort which include InsightSquared, Gainsight, NewVoiceMedia, among others.

InsightSquared is involved in the section about scaling a sales team.  Their specific contribution is a case study based off of three InsightSquared reports used by their delighted customer BrightPearl.  BrightPearl uses InsightSquared’s sales reports to drastically improve its fast-growing sales team.

“InsightSquared is proud to be included in Aaron Ross’s latest book,” said Fred Shilmover, CEO of InsightSquared.  “He is not only a best-selling author, but also an expert on sales growth and management.  We chose to highlight BrightPearl because they are power-users of our product, using InsightSquared to help grow their business by over 40%.”

For a sneak peek of the final book planned for the fall, download the free eBook available now at:

About Aaron Ross

Aaron Ross is the best-selling author of Predictable Revenue: Turn Your Business into a Sales Machine With The $100 Million Best Practices of Called “The Sales Bible of the Silicon Valley,” by the book has been #1 on amazon’s telemarketing list for over 2 years. Aaron founded Predictable Revenue, a consulting company that helps b2b companies triple sales growth & create self-managing sales teams.  Aaron is also the founder of PebbleStorm, which is helping 100 million people “make money through enjoyment” by combining happiness and money.

About InsightSquared
InsightSquared is the innovative leader in Salesforce Analytics and modern business intelligence for sales and marketing. Unlike legacy Business Intelligence platforms, InsightSquared can be deployed affordably in less than a day without any integration costs and comes preloaded with reports that real business people can use. Hundreds of companies and thousands of users around the world use InsightSquared’s award-winning analytics to maximize sales performance, increase team productivity and close more deals. Based in Cambridge, Mass., InsightSquared was recently named one of the “Best Places to Work in Massachusetts” by the Boston Business Journal and “Top Places to Work 2013” by The Boston Globe.  For more information, visit

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