InsightSquared Highlights the Benefits of Measuring the Demand Unit Waterfall at SiriusDecisions 2019 Summit

Visit InsightSquared in Booth #427 for Demos at SiriusDecisions Summit on May 5-8, 2019 in Austin, TX 

BOSTON – May 6, 2019InsightSquared, the leading provider of revenue intelligence solutions, is inviting revenue operations, sales, and marketing teams to stop by booth #427 at SiriusDecisions 2019 Summit, taking place on Sunday, May 5 – Wednesday, May 8, 2019 in Austin, TX. Attendees can see how teams are leveraging InsightSquared’s sales and marketing analytics and helping them measure the SiriusDecisions Demand Unit Waterfall™, enabling data-driven decisions around marketing-sales handoff, program ROI, and future spend. More than 4,000 sales, marketing, and product leaders are gathering for four days of best practices research, unveiling of new innovations across the B2B space, and networking with this elite community.

WHAT:           InsightSquared at SiriusDecisions 2019 Summit

WHEN:           Sunday, May 5 – Wednesday, May 8, 2019

WHERE:         Austin Convention Center, 500 E. Cesar Chavez Street, Booth #427, Austin, TX

InsightSquared is part of the ABM Leadership Alliance (ABMLA), uniting industry-leading technology partners to educate B2B marketers about how developing and deploying an Account-Based Marketing (ABM) strategy can help them close bigger deals with target accounts and increase pipeline velocity. Even though ABM has quickly become the primary go-to-market strategy for leading B2B companies, most organizations struggle with implementing a successful ABM strategy.

The Alliance is hosting the ABM Speakeasy, the most prohibited party at the SiriusDecisions Summit, on Monday, May 6, 2019, 7:30 p.m. – 10:30 p.m. They’ll be pouring signature cocktails from only the finest bootleggers, swinging to live music, and enjoying three stories of Prohibition-era entertainment. Registration is required at:

InsightSquared is a Silver Sponsor of SiriusDecisions 2019 Summit. The company is also a Co-Sponsor of the After-Hours Party on Tuesday, May 7, 2019, 8:00 p.m. – 9:30 p.m. at the Fairmont Austin Hotel, along with sponsors N3 and Intricately. All Summit attendees are invited. Registration is not required.

Both InsightSquared and SiriusDecisions recently hosted the on-demand webinar, “Measuring B2B Success with Buying Groups and ABM,” demonstrating how to operationalize and optimize the SiriusDecisions Demand Unit Waterfall. B2B marketers can build more accurate reporting and predictable demand models by concentrating on buying groups, rather than focusing on individual leads. To watch, visit:

 Next month, InsightSquared will host the revenue ops event of the year, Ramp 2019, on June 13-14, 2019 in Boston. SiriusDecisions is the Premium Sponsor of the event. For more information, visit:

About InsightSquared

InsightSquared helps revenue operations professionals make better decisions by equipping them with actionable, real-time intelligence on sales and marketing KPIs. Businesses rely on the company’s solutions to forecast more accurately, better manage pipeline, tailor rep coaching based on individual performance, understand their marketing attribution, and conduct data-backed planning and analysis. For more information, visit

Tracy Wemett

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