Real-time Lead  Trajectory App Empowers Marketers to Boost Lead Generation Performance

CAMBRIDGE, Mass., October 10, 2013 – InsightSquared, provider of the #1 Salesforce Analytics product, today launched the industry’s first free marketing trajectory app available on the AppExchange.  The “Free Marketing Trajectory Report by InsightSquared” tracks and accurately measures daily lead generation performance in real-time, providing the optimal solution for meeting aggressive marketing goals.  Marketing VPs and managers can now visually compare monthly and quarterly lead performance and identify which leads are contributing the most value to a firm’s lead generation efforts.

Equipped with a simple and easy-to-use interface, the marketing trajectory report gives marketing teams free access to industry-leading analytics to guarantee they exceed lead generation goals.  Additionally, this new powerful app is ideal when analyzing marketing performance and presenting results to the board.  With The Free Marketing Trajectory Report, any user now has the ability to:

  • Effectively track and monitor lead trajectory by sources on a daily basis
  • Visualize daily KPIs to ensure performance is on track with lead generation goals
  • Derive actionable insights to outperform marketing efforts

“When it comes to lead generation, marketers lack the right tools and insight needed to get ahead and often operate in the dark until the end of the month,” said Fred Shilmover, co-founder and CEO of InsightSquared. “Our new marketing trajectory report is reshaping the way marketers assess their lead generation efforts, helping them capitalize on information that was previously unavailable to them in real-time.”

This is the third in a series of free apps by InsightSquared specially developed for the AppExchange. Previous releases include the Free Sales Funnel by InsightSquared, a report for monitoring actual conversion rates at each stage of the sales process, and the Free Sales Leaderboard Application for, a cutting-edge gamification tool designed to engage and motivate sales teams by recognizing top sales performers through a visually compelling display. The sales leaderboard app was reviewed and given a perfect five-star score from nine users.

The Free Marketing Trajectory Report is available immediately on the AppExchange.

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About InsightSquared

InsightSquared is the #1 Salesforce Analytics for small and midsize businesses (SMB). Unlike legacy Business Intelligence platforms, InsightSquared can be deployed affordably in less than a day without any integration costs and comes preloaded with reports that real business people can use. Hundreds of companies and thousands of users around the world use InsightSquared’s award-winning analytics to maximize sales performance, increase team productivity and close more deals. Based in Cambridge, Mass., InsightSquared was recently named one of the “Best Places to Work in Massachusetts” by the Boston Business Journal.

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