Jill Rowley’s Dreamforce ’15 Agenda Every Sales Rep Needs

This is a guest post by Jill Rowley, B2B Sales and Marketing Thought Leader, Social Selling Evangelist, and Startup Advisor.

Any sales rep who is lucky enough to attend Dreamforce ‘15 can’t let even a minute of this incredibly valuable event go to waste.

This year, Salesforce is predicting that that more than 150,000 people will attend and 10 million more will join online. In between networking and meeting with your customers and future buyers, you must make time to attend some of the many sales-focused sessions throughout the week. Dreamforce gives you the opportunity to learn directly from some of the top names in sales today — so be prepared to furiously take notes and absorb some serious sales wisdom.

However, with more than 1,600 sessions to choose from, it can be incredibly difficult to pick the best possible sessions for your personal career development. With sales reps in mind, I put together a list of some must-attend sessions to help you fill your pipeline, better connect with buyers, and close more deals. Here are the best sessions each day of Dreamforce ‘15 to help your career as a sales rep.

Tuesday Sept. 15

In addition to the official Dreamforce sessions, there are also dozens of mini-conferences and other informal sessions happening within Dreamforce. I strongly recommend that you register for OpenLounge, hosted by InsideView, and #DreamLounge. On Tuesday, sales reps should focus on The Sales Summit, and this list highlights some of the best sessions.

The ‘Why’ and ‘What’ of Sales and Marketing Alignment

Vincent Cotte, Senior Manager, Product Marketing – APAC at Salesforce
Jill Rowley, Chief Evangelist, Social Selling

I have to recommend that you attend my own session, focused on how sales and marketing can better work together. As a sales rep, you may only care about how many leads marketing hands to you. However, companies with Marketing and Sales alignment are 60% better at closing deals. Learn how you can better work with marketing to decrease friction and close more deals.

McKinsey’s Megatrends: Shaping the Future of Sales

Tim Clarke Product Marketing Senior Manager, Sales Cloud Salesforce
Lareina Yee, Partner, McKinsey & Company

Even though it may not affect you now, every sales rep should stay on top of the larger industry-wide trends. In this session, McKinsey shares information on the significant sales trends impacting Sales and Marketing organizations today.

Wednesday Sept. 16

Digitize Sales, Your Team & Yourself: Insights on Cisco’s Digital Transformation

David Dickerson, Salesforce
Thomas Winter, Snr Dir Digital Experience Innovation, Cisco

The best salespeople in the business have been doing it for years, and Winter is one who knows his stuff. With more than 15 years of experience leading sales teams, transformational programs, and global virtual teams at Cisco, Winter shares practical and actionable advice for your professional and personal life – building your professional brand, attracting a diverse workforce, and maximizing team impact.

Mastering Inbound Sales

Josh Evans, SVP Client Services, Velocify

Inbound leads are some of the most valuable leads in sales, but how are you engaging with them? Evans explains how Velocify has honed and perfected the processes for working inbound leads that can increase revenue for sales professionals.

Sales and Marketing Align to Take on Social Selling at Red Hat

Matt Androski, Red Hat
Michael Idinopulos, CMO, PeopleLinx
David Somers, Director, Marketing and Sales Effectiveness, Red Hat

Get a great perspective on Sales and Marketing alignment with leaders from Red Hat, who share how the enterprise software provider is deploying the sales team’s professional networks. They’ll explain Red Hat’s strategy for solid training, content, and adoption, and how social selling is bringing Sales and Marketing together to drive measurable business results across the sales organization.

Thursday Sept. 17

Get Competitive: How to Thrive in Modern Sales

Matthew Bellows, CEO and Founder, Yesware

The world of sales today is changing rapidly, which means the job of every sales rep is changing too. Reps are dealing with a new kind of customer and sales cycle, in addition to other digital-age challenges. Learn what it takes to be the most effective “modern salesperson” and adapt quickly to the changes facing today’s market.

3 Pipeline Management Strategies PROVEN to Grow Revenue

Jason Jordan, Partner, Vantage Point

This session looks at the sales pipeline from a management perspective, but sales reps will also learn a lot from it. Learn at how you can use a sales pipeline for better forecasting, revenue growth, and more.

Free Apps Big Payoff: 10 Free Apps to Download Today

Jamie Davenport, Principal Customer Success Manager, Salesforce
Karen McBride, Engagement Manager, Accelerize360
Maggie Jolitz, Senior Technical Lead Enterprise, Cox Automotive

There are hundreds of free apps on the AppExchange. Not sure which ones are right for your business? Attend this fast-paced session to learn about 10 awesome free apps and how they can immediately add value to your business and help you close deals.

Friday Sept. 18

Circles of Success: Sell More with Leads and Opportunity Management

This technical Salesforce session is great for any rep looking to better understand how to use Salesforce. Talk with other Salesforce customers to learn how to best manage Leads and Opportunities to deliver a greater return on your Salesforce investment. You can share ideas on ways to optimize leads and opportunities to improve sales reporting, and take back tips to ensure you are leveraging online resources and developing the right strategies for continued success.

And one final suggestion: given that Sales should know more about Marketing, sales reps should also drop by the B2B Marketing Cafe to hear me and other marketing-focused leaders speak.

With so much to learn at Dreamforce ‘15, planning out your agenda in advance is the key to a successful event. Hopefully this session guide was helpful to you, and saved you time and effort in planning your schedule at Dreamforce. Hope to see you soon in San Francisco!

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