Amazon's 1995 logo

Amazon's 1995 logo

We just swapped to our third logo in the last 6 months. Can you tell we like to experiment and iterate?

Are we weird? We don’t think so. has iterated their logo over a dozen times in 15 years. This is Amazon’s logo from 1995. For a real flashback, check out their original homepage.

Here’s our progression:

November 2010

January 2011

InsightSquared logo

April 2011

(White for the external site, black for the internal app)

We believe in iteration and testing frequently. So, what do you think, is our logo getting better?

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