Steve McKenzie, Former Executive at Mimecast, Named VP of Sales Kipp Bodnar of HubSpot and Bill Brown from Veracode Named to Board of Advisors

CAMBRIDGE, MA – September 25, 2014 – InsightSquared, a leading provider of business analytics software, announced today that Steve McKenzie, a former sales and marketing executive at Mimecast, has joined InsightSquared as the Vice President of Sales. In addition not one, but two new members, Kipp Bodnar, Vice President of Marketing at HubSpot, and Bill Brown, CIO at Veracode, have joined InsightSquared’s Board of Advisors.  The new leadership and advisory of these proven experts signifies InsightSquared’s continued commitment to growth and market-leadership in the SaaS model and the SMB business analytics market.

“The strongest determining factor in a startup’s success is its team,” said Fred Shilmover, CEO of InsightSquared. “Steve, who grew sales at Mimecast exponentially, is a model leader for our sales team, which has grown from 12 to 30 members over the last six months. Kipp literally wrote the book on B2B social marketing, and Bill has 25 years of experience at industry-shaping tech companies. These individuals have the track records and vision that we want to shape the future of InsightSquared.”

Before joining InsightSquared, McKenzie spent six and a half years at enterprise cloud provider Mimecast. McKenzie was a key part of the leadership team that helped grow Mimecast from around $5M to more than $100M in revenues.  During his tenure, McKenzie led European sales, North American marketing and, in his last role, served as VP of Strategic Accounts. Prior to Mimecast, McKenzie co-founded Boo! Surprising Media Solutions, a Cape Town-based marketing firm.

“As someone who has built and managed sales and marketing teams I am acutely aware of the day to day challenges faced by go-to-market leaders,” said McKenzie.  “Building predictability into performance is one of the key tenets of sales leadership.  I’m excited to be part of a high-growth company with a product that is close to my heart and enables businesses to grow successfully.”

In addition to McKenzie, InsightSquared is thrilled to be adding Kipp Bodnar and Bill Brown to their Board of Advisors, to help accelerate growth and strategic direction.

Kipp Bodnar is the Vice President of Marketing, Demand Generation at HubSpot and the co-author of the ground-breaking book, The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More. An experienced social media marketer, Bodnar also cofounded, a leading online resource for social media’s impact on B2B marketing.  InsightSquared is a firm believer in inbound marketing, with an entire team dedicated to it.

Bill Brown has over 25 years of IT management experience. He is responsible for making IT, Systems Engineering, and Operations a strategic asset in scaling Veracode’s SaaS platform making him an invaluable addition to InsightSquared’s Board of Advisors. In 2010, he was recognized as a Computerworld Premier 100 IT Leader, an award that recognizes outstanding technology professionals who have successfully aligned technology with overall business goals to advance their company’s critical IT initiatives. Prior to joining Veracode, Brown served as CIO of Avid and held several senior leadership positions at Iron Mountain, including CIO. He was also a co-founder and executive vice president of PCs Compleat, a PC retailer and distributor acquired by CompUSA.

InsightSquared’s award-winning sales analytics product enables hundreds of companies around the world to maximize sales performance, increase team productivity and close more deals.

About InsightSquared:
Leading Business Analytics provider InsightSquared offers modern business intelligence for sales and marketing teams. Hundreds of companies around the world rely on InsightSquared’s award-winning analytics and preloaded reports to maximize sales performance, increase team productivity and close more deals. Based in Cambridge, Massachusetts, InsightSquared was recently named one of the “Best Places to Work in Massachusetts” by the Boston Business Journal and “Top Places to Work 2013” by The Boston Globe.  For more information, visit

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