Wake up. Check your email. Start the day. That’s a typical morning for most of us in the workforce. You scan your phone to see if there is anything that needs your attention right away before heading into the office.
When we finally get a few minutes at our desks before heading into our first meeting, we’re sifting through the emails we couldn’t get to before, while trying to manage the new ones that have come in during our commute.
So how is your email going to stand out? The truth is, it probably won’t.
What will get noticed is the hand-written letter that shows up on their desk.
A note shows your customer or prospect that you are willing to go the extra mile and opens up the door for deep-rooted partnership. Keep these letters fairly simple and make it less about your sales pitch, and more personal.
Here are a few tips to keep in mind when sending your note:
1. Use stationery: Ask your marketing team if they have any branded card/envelopes or something festive for the holiday season.
2. Make it legible: Use your best penmanship! If you know you don’t have the best handwriting, type up what you would like to say and ask a friend to write it for you.
3. Make it personal: While it might be tempting to write the same message over and over, do your research and add something that is unique to them or your relationship!
4. Elicit a response: Add something to your letter whether it’s a P.S. or reminder to respond back for a special offer to have them connect with you by a certain date. It’s important you clearly explain what you are looking for from them.
5. Follow up: If you do not receive a response after a few days, pick up the phone and call! In addition, send a follow-up email with a subject line alluding to your letter. The more you are where they are will increase your chances of getting a response.