Monitor the health of your lead inventory.
Is lead generation growing fast enough to keep pace with your sales team? Are leads being converted at a steady pace? Visualize changes to your lead inventory over time and stay on top of your current stock of great leads.
Track additions over time.
Sure, you know this month’s lead generation number, but do you know how that figure is trending over time? Visualize variation in lead generation figures and lead-to-opportunity conversion rates for each period.