Sales Performance Benchmarks

How does your sales team stack up against other companies’? Is your Win Rate higher or lower? What about your Annual Bookings?

To answer these questions you need industry benchmarks. But the problem with most benchmarks is that they are overly general — they group together companies that have little in common, which instantly makes the benchmarks essentially meaningless. If your company sells a few big deals a month, what’s the use of comparing your Sales Cycle to a company that sells thousands of small deals?

When we performed our 2016 Sales Benchmarking Analysis, we wanted to correct this, so we made sure we divided the participants in our study into meaningful chunks around size, age, and target customer.

On this page, you will find 5 of the most important sales performance benchmarks, which you can easily filter to fit your company’s own Average Sales Price (in terms of Total Contract Value) and Annual Bookings Totals.