[one_half] Careful sales analaysis that takes into account in-depth advanced sales metrics can make a huge difference to a company’s revenue growth and bottom line. By studying key metrics that track sales performance – both company-wide and as individual reps – sales managers can more effectively delegate responsibilities and more efficiently use company resources. Here are some important metrics to keep in mind when performing a sales analysis.

  • Win rate by stage
    Every company’s sales cycle is unique to their own sales processes. Regardless of what your sales funnel looks like however, it is critical for managers to identify weaknesses within the sales funnel. Match the sales funnel to the buyer’s process – instead of your seller’s perspective – to get in the minds of your customers and figure out where exactly opportunities are being lost. Once these funnel leaks have been identified, managers can go about plugging holes and shoring up stages that see dramatic loss rates. [image source_type=”attachment_id” source_value=”33143″ align=”center” lightbox=”true” title=”Sales Analysis – Win Rate by Stage” alt=”Sales Analysis – Win Rate by Stage” width=”381″ height=”263″ autoHeight=”true”]
  • Opportunity pipeline
    Careful sales analysis of the opportunities within your pipeline will tell you which opportunities have been stalled for too long and are likely to close/loss, which ones need to be worked on by reps and what the total value of all your opportunities is. The higher percentage of opportunities in your pipeline that you convert, the greater your sales revenue will be. [image source_type=”attachment_id” source_value=”31295″ align=”center” title=”Pipeline Management in InsightSquared” alt=”Pipeline Management in InsightSquared” lightbox=”true” width=”430″ height=”238″ quality=”100″]
  • Rep performance
    A sales team is only as strong as the sales reps that make up the team. A weak or underperforming sales rep threatens to undermine the hard work of the rest of the team. As a sales manager, one of your biggest responsibilities is to coach, motivate and ensure that your reps are performing up to their potential. An in-depth sales analysis of each of your reps activities compared to their goals and other reps will let you know which reps require more of your time and attention in coaching. [image source_type=”attachment_id” source_value=”33144″ align=”center” lightbox=”true” title=”Sales Analytics – Rep activity goals” alt=”Sales Analytics – Rep activity goals” width=”381″ height=”264″ autoHeight=”true”]

InsightSquared is the sales reporting and analyzing software you need to produce powerful sales analysis. With hordes of historical data to work with, many sales managers are often limited in their capabilities to breakdown the information and produce useful reports. InsightSquared solves these problems – and many others – in a user-friendly, out-of-the-box manner.
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[/one_half] [one_half_last] Sales Analysis in InsightSquared
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