- The shape of the funnel
Maintaining the shape of the sales funnel is one of the most important considerations in having a functional and accurate one. Regularly studying your sales funnel metrics can help ensure that your funnel remains appropriately shaped. The shape of the funnel has to be widest at the top and narrowest at the bottom, with a distinct drop-off through meaningful conversion points at each stage. A distinct event or change must occur for prospects to go from one stage to the next. With each subsequent stage, prospects are becoming more qualified and thus, are more likely to buy. A funnel that doesn’t maintain a smooth gradient – but instead has dramatic indents and sharp drops, or the narrowest differences at each level – will not provide managers with venues for meaningful analysis. [image source_type=”attachment_id” source_value=”31258″ align=”center” lightbox=”true” title=”Sales Management – Sales Funnel” alt=”Sales Management – Sales Funnel” width=”400″ height=”276″ autoHeight=”true”]
- Sales Funnel Conversions
Less qualified prospects should drop off at each sales funnel stage. The conversion rates at each stage should therefore reflect this, with a smooth gradient all the way down between stages. With this information, managers can hone in on the specific stages with especially dramatic drop-offs, coaching reps who are losing a great percentage of opportunities at any particular stage. Additionally, managers should always be monitoring their sales funnel metrics over time to note how historical conversion rates have changed. The historical data of all sales funnel metrics can be extremely useful in forecasting future opportunities. [image source_type=”attachment_id” source_value=”33111″ align=”center” lightbox=”true” title=”Sales Funnel – Conversion Rates between Stages” alt=”Sales Funnel – Conversion Rates between Stages” width=”381″ height=”283″]
- Time spent in each stage
Among the most important sales funnel metrics to study is the amount of time spent in each stage. This information can help you forecast future opportunities more accurately. For instance, if, traditionally, deals that end up being closed/won spend 7 days in the trial stage of the sales funnel, an opportunity that has lingered in that stage for 20 days is not likely to close successfully, despite the most optimistic protestations from the responsible rep. Careful monitoring of the time spent by opportunities in each stage will let you know which opportunities are worth spending more time and attention on, as well as how to project for the future. [image source_type=”attachment_id” source_value=”33112″ align=”center” lightbox=”true” title=”Sales Funnel – Time at each Stage” alt=”Sales Funnel – Time at each Stage” width=”381″ height=”272″]
InsightSquared is the sales reporting and analyzing software you need to take control of your sales funnel. A leaky sales funnel with unfulfilled leads at each stage can result in a great deal of opportunities lost, so make sure that doesn’t happen with InsightSquared.
[blockquote cite=”Steve Richards, Co-Founder, Vorsight”]InsightSquared was like shining a light in a dark room for us.[/blockquote] [/one_half_last]