Managing the “Custom” in Customer
Prepare to be shocked; all your customers are different! As a CTO for a startup your mission is managing their differences in a way that maximizes your per-customer flexibility while keeping the [...]
When Revenue is Not King
Who is your best customer? A seemingly simple question, but do you know the answer? Many businesses subscribe to the “revenue is king” philosophy, and deem their biggest customer their best. The [...]
