InsightSquared and RingLead Partner, Enriching Contacts Throughout the Buyer’s Journey

InsightSquared and RingLead Partner to Deliver a Complete, Accurate View of Contacts Throughout the Buyer’s Journey

New integration provides automated enrichment and analytics of contacts identified during active sales cycles and customer relationships to reduce risk and improve forecast accuracy. Sign up for a demo of RingLead + InsightSquared today! 

BOSTON — JUNE 8, 2021  InsightSquared, a leader in revenue intelligence and forecasting, and RingLead, a leader in data orchestration and RevOps automation, today announced a strategic partnership providing customers a unified, accurate view into every prospect and customer, their activity and their influence—throughout the buyer’s journey. The new integration combines the power of InsightSquared’s real-time Activity Capture and Analytics, with RingLead’s Data Orchestration and multi-vendor enrichment, making it easy for revenue teams to automatically identify, enrich and analyze contacts engaged during active sales and customer success cycles, ultimately increasing conversion and retention rates, as well as customer lifetime value.

“Being single threaded is one of the biggest challenges in sales and customer success, yet most organizations lack visibility into which contacts are engaged, those that are not, and  opportunities to deepen relationships,” said Russ Artzt, Executive Chairman, RingLead. “By using InsightSquared as a mini customer data platform and integrating RingLead’s data orchestration platform, we now have deep insight and detailed account records of every contact involved in the revenue journey. This real-time visibility allows reps to focus on the go-to-market activities that truly make an impact, while helping sales leadership create highly accurate forecasts and identify risks ahead of key decisions.” 

In most B2B organizations, contact enrichment is commonly applied to inbound contacts and during BDR/SDR outbound prospecting, however additional contacts identified later in the sales cycles are rarely captured nor enriched, due to the reliance on sales reps to manually enter this data. Based on InsightSquared’s work across hundreds of revenue teams, it is estimated that most organizations are missing 70 percent of the contacts that enter during the sales process.

This current workflow leads to incomplete contact data, creating significant blindspots for revenue teams that impact overall win rates and execution: 

  • Marketing is challenged to run effective persona-based nurture programs;
  • Sales Leaders struggle to understand the true health of their pipelines and deliver accurate, predictable forecasts;
  • Customer success teams are limited in their ability to run enablement, cross-sell and upsell campaigns; and
  • Operations teams cannot conduct deep analytics, assess the effectiveness of sales processes, or identify next steps to optimize outcomes.

With this new integration, InsightSquared and RingLead will automatically identify and enrich new contacts at the point of engagement (emails, meetings, etc.) and throughout the customer lifecycle, writing the data back to the customer’s CRM for immediate use in campaigns, pipeline management, forecasting and more. The workflow leverages RingLead’s multi-vendor enrichment, featuring more than 31 partners including ZoomInfo, Clearbit, Crunchbase and Dun & Bradstreet, to append full names, titles, contact information, account data and more, all behind the scenes, requiring no work from sales or operations teams.

“Every sales organization is looking to improve operational efficiencies by understanding which activities and customer roles actually translate to revenue. However when it comes to running these analytics, the output is only as good as the data that is used to generate it. That data must not only be clean, but also complete,” said Todd Abbott, CEO of InsightSquared. “Together with RingLead, we have eliminated the need for reps to manually input this contact data and created an automated enrichment workflow, handing revenue teams a massive trove of data and intelligence they can use to speed sales cycles, improve rep effectiveness and boost forecast accuracy.” 

Beyond the high quality data now available for sales and marketing execution, customers can leverage RingLead’s complete data management solutions including intelligent routing, meeting scheduling and scoring. Customers can also take advantage of InsightSquared’s advanced revenue analytics and contact reporting to understand the impact specific contacts and titles have on their sales outcomes, assessing engagement by contact seniority, engagement by normalized title, campaign success by title, and more. As buyer groups continue to grow in size, trusted data is critical to optimizing revenue team investments and scaling successful sales processes. 

SignUp for a demo of InsightSquared + RingLead.

About InsightSquared

InsightSquared empowers revenue professionals to make better decisions by equipping them with actionable, real-time intelligence that drives predictable growth. B2B organizations worldwide rely on the company’s full funnel revenue analytics and forecasting solutions to build healthier pipelines, boost forecast accuracy, target rep coaching, and significantly increase competitive win rates. For more information, visit www.insightsquared.com.

About RingLead

RingLead, Inc. is an industry leading data management provider with over a decade of experience in solving the dirty data problems of enterprises, Fortune 500 companies and small businesses across the globe. RingLead’s complete, end-to-end data quality platform integrates with leading CRMs and MAPs like Salesforce and Marketo to empower businesses to clean, protect and enhance company and contact information in a series of seamless, fully automated processes.For more information, visit www.ringlead.com.

You Might Also Like…

Mediafly Acquires InsightSquared
Mediafly is Acquiring InsightSquared: Intelligence + Enablement = The Winning Combination for Revenue Teams
As CEO of InsightSquared, I am extremely excited to share that Mediafly, the leader in sales enablement, is acquiring InsightSquared, creating a world-class revenue intelligence and enablement experience for B2B teams. Having spent three decades in sales and marketing leadership roles and been fortunate to witness several significant disruptions driven by technology, I am convinced of three things:  We are on the cusp of advancements that will change the game within the revenue functions of B2B companies.  Activity and engagement analytics are the keys to assessing the health of a deal and the strength of the overall pipeline. There will…
View Now
Mediafly Acquires InsightSquared blog promo image
Mediafly Announces Definitive Agreement to Acquire InsightSquared
Mediafly & InsightSquared join forces to help revenue teams improve forecast accuracy,  enhance buyer engagement and increase revenue production. Mediafly, a leader in sales enablement, interactive content and value selling, today announced it has entered into a definitive agreement to acquire InsightSquared, a leader in revenue intelligence, forecasting and analytics. The combined revenue enablement and intelligence platform, a first of its kind, provides customers a 360-degree view of what’s happening at every stage, in every account to improve coaching, engagement, predictions and execution throughout the customer journey. Despite a digital-first selling environment, today’s B2B revenue leaders forecast, prioritize and create…
View Now
metrics needed for a perfect sales dashboard
The Metrics Needed For A Perfect Sales Dashboard
Is your sales team getting the most out of their data? If you’re like most companies, the answer is, unfortunately, probably not. In fact, a 2018 study by Gartner indicated that a whopping 87% of organizations have low business intelligence and analytics maturity. Yes, you read that right. Almost 90% of companies aren’t benefiting from their data in all the ways they could—and should—be. So what’s the answer to this problem, and how do you develop better business intelligence and data maturity? It’s a pretty big issue to solve with any one strategy. However, using sales metrics dashboards that are…
View Now

See Revenue Intelligence in action.

Schedule a demo of our 6 in 1 platform today!