InsightSquared Articles

There are many differing opinions on the qualities and techniques a Sales Manager or a Sales Leader should exude. Should sales managers simply serve as mentors, or should they go above and beyond [...]

Marketing VPs have a lot to worry about, often juggling multiple different balls that they have to keep up in the air. But what are they most concerned about? What are the key issues and pain [...]

  Summary: The best Marketing VPs know exactly how well their campaigns are performing and, more importantly, how these campaigns are contributing to bookings and revenue.  

  Summary: This webinar is focused around setting analytically based goals to help your team maximize effort and productivity.

The Oracle Team USA, owned by Oracle CEO Larry Ellison, was down 8 races to 1 to  Emirates Team New Zealand in the 2013 America’s Cup regatta, a first-to-nine competition. Ellison, one of the [...]

If Silicon Valley had a Mount Rushmore, Guy Kawasaki would certainly be one of the heads carved in stone. One of Apple’s original employees and evangelists, Guy has more than 25 years of [...]

One of the biggest obstacles facing small- and medium-sized businesses (SMBs) on a daily basis is that they typically compete on an uneven playing field, where larger enterprises have the [...]

With how complicated sales management is in this day and age, more sales managers are turning to expert consultants for help. Enter Dave Kurlan, the founder and CEO of Objective Management Group, [...]

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