InsightSquared Articles

Now that you know how much more powerful and accurate your marketing attribution – in tracking ROI and pinpointing specific sources of marketing success – can be when you use [...]

Your company is growing rapidly, and your team is hiring a lot of new sales reps – and that’s great! But as you hire more people, you have to invest significant time and energy into [...]

Events can be challenging, especially for sales reps, many of whom have never travelled for business before, let alone entered the scary world of all-day conferences and trade shows.  However, [...]

As a sales rep, you’ll often hear your manager talking about managing the sales pipeline – adding new opportunities, closing out old opportunities, and tracking conversion rates to improve [...]

Analytics is still a hot topic in tech news and poised to grow by leaps and bounds for the rest of the decade. More and more voices are advocating for the benefits of robust business analytics, [...]

Children are taught from a young age to share the toys they have with their friends, so that everyone can enjoy them together and learn from each other. That sentiment is one that Sales VPs and [...]

All business blogs should be accompanied by goals based on metrics from your analytics platform. Deciding which metrics to judge your success on is crucial to creating great content. In the [...]