For Software-as-a-Service companies just like us, churn matters. A lot. We’re obsessed with tracking our churn rates, through various methods. We care about lesser-known – but important [...]
Among the many lessons we took away from Software-as-a-Service expert David Skok, the most resonant ones centered around the topic of churn. For a subscription-based business, churn – the [...]
The easiest way to grow profit is to continue to profit off current customers. Churn, on the other hand, is the easiest way to lose money that is otherwise guaranteed. Churn rate is a dangerously [...]