InsightSquared To Provide Sales & Marketing Analytics to OpenView Venture Partners’ Portfolio Companies

Provides Business Analytics to Expansion Stage Portfolio Companies at OpenView Labs to Drive More Sales and Help Executives Make Informed Business Decisions

CAMBRIDGE, Mass., July 31, 2013 — InsightSquared, provider of the #1 Salesforce Analytics product for small and midsize businesses (SMB), today announced it has partnered with OpenView Venture Partners to provide InsightSquared’s Software-as-a-Service (SaaS) business analytics product to OpenView’s portfolio companies. As part of the agreement, InsightSquared will offer OpenView’s strategic consulting arm, OpenView Labs, sales and marketing analytics to help support their portfolio companies in maximizing business performance to grow their revenue more rapidly.

In addition to providing its award-winning business analytics to OpenView’s portfolio companies, InsightSquared will also equip OpenView with resources for benchmarking key sales and marketing metrics across the portfolio. Their portfolio companies’ CEOs, sales VPs and marketing VPs will have the option of engaging with the OpenView Labs team for guidance around managing their businesses more effectively for rapid growth.

“At OpenView Labs we always strive to deliver the guidance and insight that will have the highest impact on improving growth at our portfolio companies. Using InsightSquared’s business analytics, we are able to offer our portfolio companies’ CEOs as well as sales and marketing executives incredible insights into their own teams’ performance,” said Devon McDonald, Director of Sales and Marketing Support at OpenView Venture Partners. “It was a no-brainer to provide their product to our portfolio companies in need of enterprise-quality business intelligence, to help increase their sales and gain a competitive advantage.”

“InsightSquared helps us monitor and manage pipeline, which is the only way we can hit our revenue numbers and accelerate sales growth,” said Jenn McAuliffe, VP of Sales at Sonian, a portfolio investment of OpenView Venture Partners.  “It is the best sales and marketing analytics product that we could find. It’s easy to use and yet very powerful, allowing us to measure the effectiveness of every sales activity, manage pipeline, forecast accurately and ultimately measure our results. We’ve struggled for months with reports, forecasts, analytic snapshots – nothing close to what we’re getting with InsightSquared.”

“InsightSquared offers unique cross-object reporting and analytics capabilities that we simply couldn’t find within Salesforce or in other analytics tools,” said Steve Martin, VP of Global Marketing at Sonian. “We can now easily evaluate what campaigns work best, and where we get the most ROI – so we continually drive the best performance in marketing. Additionally, it enables us to report to the CEO and the board what matters most – marketing’s direct contribution to the pipeline, and ultimately to sales.  We wanted to get beyond reporting a number of leads – we needed concrete conversion data.”

“CEOs as well as sales and marketing executives of expansion-stage technology companies need to make informed and data-driven business decisions to hit their number and grow sales more rapidly. However, legacy business intelligence platforms are way too expensive and complex for business users,” said Fred Shilmover, co-founder and CEO of InsightSquared. “With this announcement, we are providing our powerful SaaS business analytics to help OpenView Venture Partners in their pursuit to make their portfolio companies compete more effectively and win in their industries.”

About InsightSquared
InsightSquared is the #1 Salesforce Analytics product for small and midsize businesses (SMB). Unlike legacy business intelligence platforms, InsightSquared can be deployed affordably in less than a day without any integration costs and comes preloaded with reports that real business people can use. Hundreds of companies and thousands of users around the world use InsightSquared’s award-winning analytics to maximize sales performance, increase team productivity and close more deals. Based in Cambridge, Mass., InsightSquared was recently named one of the “Best Places to Work in Massachusetts” by the Boston Business Journal. For more information, visit

About OpenView Venture Partners
OpenView Venture Partners ( is an expansion-stage venture capital firm based in Boston that is focused on investing in high-growth software, Internet, and technology-enabled businesses. Through its staff of seasoned operating executives, who collectively bring several decades of technology and management experience to the firm, OpenView is able to help its portfolio companies quickly optimize their product, go-to-market, and organizational and operational functions. Founded in 2006, the firm invests globally and has approximately $445 million in total capital under management.

View the original Press Release on PR Newswire.