SaaS Metrics Reporting

Every report you need to run your SaaS business.
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Track MRR/ARR, churn, LTV, and retention all in one place and explore every dimension of your SaaS business over time.

Bring sales intelligence into your everyday operations to accelerate growth, maximize retention and simplify reporting.

Running a SaaS business is complicated. InsightSquared isn’t.

InsightSquared is the easy way to manage the complex metrics that drive your SaaS business’s success, from tracking bookings to managing churn to increasing renewals.

It’s not just sales intelligence – it’s the engine that runs your SaaS operations.

Sophisticated KPIs like Quick Ratio and LTV are calculated behind the scenes and transformed into compelling visuals for easy analysis, so you can go from arguing to acting on decision-ready data.

And with pre-built reports and completely customizable dashboards, reporting critical KPIs is as easy as sending an email.


Simplify revenue reporting with the sales intelligence software built for SaaS.

Tracking recurring revenue can be a messy business for SaaS companies.

One-time fees, discounting, changing product lines, mid-month activation, and pricing options can quickly overmatch even your most sophisticated spreadsheet.

InsightSquared accounts for all of these factors to give you total insight into recurring revenue over any time period.

And accurate MRR is only the beginning.

InsightSquared builds on top of MRR to give you even more sophisticated KPIs – like Quick Ratio, a number you can use to show your board how healthy the business is.

SaaS Analytics
SaaS Analytics

Churn Analysis

Spot patterns in churn and turn potential losses into huge gains.

Unaddressed churn is a silent killer for SaaS businesses.

InsightSquared equips you to dissect account and revenue churn over time and uncover patterns you’d otherwise miss.

Filter by opportunity value, account stage and more, or compare customer cohorts to gauge the impact of sales activities on retention over time.

Use the insights to inform customer acquisition strategy, improve customer success, and minimize losses down the line.

Retention & LTV

Accurately forecast the future and bring predictability to your process.

Give your account management team a realistic picture of renewal rate by count and value for all your open contracts.

Anticipate upcoming renewals with plenty of time to allocate resources and maximize retention.

You can report on historical renewal rates across any time period in seconds and contrast against current performance.

And with automatic and ongoing LTV calculations, you can cut the question marks and move quickly to scale.

SaaS Analytics
How Pendo used InsightSquared to raise $20M in Series B funding
“We just showed investors what we look at on a regular basis. It conveyed a lot of authenticity to our investors that – these aren’t just the numbers, this is how we think about running our business.”
Todd Olsen
Todd OlsenCEO, Pendo
Fast-growing SaaS companies run their
business on InsightSquared.

InsightSquared is the one solution you need to understand every aspect of your SaaS company’s revenue, from new wins all the way through renewal and upsell.

Give us a try and see for yourself.


Need even more customization?

Slate gives you the power to build whatever you need.

Our extensive library of pre-built sales reports answers the most common questions asked of every sales team. But what about questions that are specific to your business or your market?

For those, there’s Slate: a powerful report builder that answers any question by combining and visualizing data from any sources.

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