Connectors: Make Better Growth Decisions
Bring in data from any app
While the CRM may be the center of gravity for sales teams at fast-growing tech companies, adjacent marketing, finance, support and project management applications closely orbit your decision-making. InsightSquared Connectors combine the world’s deepest sales performance analytics with data from dozens of complementary applications to help you make more informed decisions.
Whether you’re working with financial information from billing systems like NetSuite, or marketing data from Marketo, InsightSquared’s reports and dashboards can include it.
If you need to connect InsightSquared to an application that’s not included among our extensive list of pre-built Connectors, let us know. If there’s an API, we can build you a custom Connector.
Unlock higher order analytics
Emerging companies, especially SaaS businesses, know the key to accelerated growth is found in advanced metrics like Lifetime Value to Customer Acquisition Cost and Bookings to Sales & Marketing Spend. Augmenting sales performance analytics with data from multiple sources puts you on the path to unlocking competitive advantage insights, like LTV:CAC ratios.
InsightSquared has taken a gaggle of data from Recurly and visualized the key metrics that need to be monitored in a way so beautiful you want to stare at dashboards all day long.
Mark Kosoglow, VP Sales, Outreach
Double down on differentiation
When you get right down to it, most business intelligence systems are undifferentiated. They mash up data from disparate applications and visualize the results. What does matter, however, is sales growth. Our singular focus is delivering the data-backed insights you need to drive revenue, which is why our Connectors strategy centers on pulling sales-relevant data from third-party applications.
The InsightSquared Connector to Google Analytics helps us understand the impact web traffic has on lead flow. We’re able to visualize the buyer’s journey from first visit through closed business – all in one application
Jonathan Bunford, Head of Marketing Operations, EventMobi