“Software is Eating the World.” That’s the motto for Andreessen Horowitz, and the story chronicled on this influential Venture Capital blog.
SaaS is all about inside sales, and The Bridge Group offers the best thought leadership on the topic, including practical sales tactics and data-driven sales trends.
David Skok, a five time serial entrepreneur turned VC, offers valuable advice, resources and hard-won wisdom for startup leaders.
Pricing is one of the biggest mysteries and toughest strategies for SaaS companies. This blog offers incredibly in-depth and strategic content around SaaS pricing.
Jason Lemkin started with just a few answers on Quora, and now has one of the most influential blogs on SaaS, growth, and investing in the industry.
This blog includes content on “Startups, Marketing and Geekery.” Written by Jason Cohen, the founder of WP Engine and SmartBear, he gives an insider view on SaaS.
This SaaS blog offers “streamlined angles on turbulent technologies.” If you need advice on product-market fit and other startup concerns, look no further.
OpenView Ventures consistently has great advices for SaaS startup leaders, including thoughtful interviews with partners.
How do you use data to drive growth for your SaaS business? The InsightSquared blog has the answers.
Customer success expert Lincoln Murphy shares his learnings for SaaS leaders who want to drive down churn and keep customers happy and engaged.
Mark Suster, a 2x entrepreneur turned VC, shares his best, data-driven observations on this blog, focusing on how SaaS entrepreneurs can build businesses.
This blog is the Harvard Business Review for SaaS startups. Specifically for tech founders, get actionable advice from practitioners.
How do you drive predictable sales growth? Get in-depth analysis and lessons from Aaron Ross’ experiences driving $100 Million in sales for Salesforce.com.
This blog is geared toward SaaS enthusiasts of all types. Instead of looking at the industry only from the founder or VC perspective, get another angle on SaaS.
Tomasz Tunguz of Redpoint Ventures writes influential S-1 posts focused on the metrics of companies that IPO, giving startups everywhere useful data benchmarks.
Author of the best selling book, “Predictable Revenue”, and prolific writer focused on SaaS sales.
Shares his experiences in growing a successful SaaS business.
Prolific writer and expert on inside sales, specifically for B2B companies.
The original SaaS sales expert — no list would be complete without him.
Known for sharing unfiltered and provocative thoughts on SaaS sales and startup growth.
Writes and curates some of the best SaaS and VC content for startups.
Two-time SaaS founder with a focus on entrepreneurship and analytics.
SaaS Sales entrepreneur and sales expert.
Grew SalesHackers from a local meetup into a worldwide community for SaaS sales reps.
Thought leader and consultant for B2B inside sales at technology companies.
Former Co-Founder/CEO of Yammer, and an expert on SaaS unicorns and startup leadership.
Former Salesforce AE turned social selling evangelist and startup advisor.
Thought leader obsessed with customer success, SaaS metrics, and driving down churn.
Shares the top beta SaaS products and best SaaS content in the popular newsletter.
Former entrepreneur and active blogger, focused on SaaS investing.
Co-Founded and sold Pardot, then become an all-around entrepreneurship expert.
Two-time founder, prolific writer, and expert on SaaS startup investing.
Invests in high-growth internet companies that have achieved rapid adoption and scale.
Created the early-stage investment firm specifically for women-led startups.
Founded and sold a cloud computing company to IBM, and now focuses on SaaS investing.
Shares deep-dive analysis into startups metrics for entrepreneurs.
Invested in Slack and Intercom, and known for creating the SaaS Quick Ratio.
Has a deep background in SaaS investing, including companies like ExactTarget and Intronis.
Invested in more than 150 SaaS, e-commerce and mobile services startups.
Invested in Zendesk, Algolia, and other SaaS stars, and shares insider tips on his blog.
A long-time SaaS VC, and constant writer about investing and startups.
Invests in startups at every stage – from seed to growth.
Specializes in SaaS investments, and helped HubSpot reach its IPO.
Early-stage VC who writes in-depth, data-focused blog posts on investing and SaaS.
Account churn is the proportion of customers that left you in a given period. This is a barometer of your company’s overall health. Some churn will always occur, but deviations from the normal range can alert you to customer satisfaction problems.
For early-stage SaaS businesses, you may not have churning customers yet, or very few. As a result, it’s unreliable to use mature metrics to track your business health. Instead, try calculating your LTV with a 36 month cap and build your model from there.
MRR is your recurring revenue, normalized into the monthly amount. You can track the trend of how much money you have coming in, and how it’s changing over time. New business and upsells add to this, while churn and downgrades subtract from it.
If you’re losing 10% of your revenue every month, many of your new deals are just refilling your leaky bucket. Understanding churn’s dollar impact to your business’s bottom line is crucial to solving the issues that cause customers to leave.
Retention heatmaps for cohort analysis provide answers to how your retention efforts are trending over time. Recognize which groups of customers are the happiest, and you can identify what you did to drive success.
Lifetime Value (LTV) is the revenue you’ll take in over the relationship with your typical customer. When you know your average monthly recurring revenue per customer and your monthly customer churn rate, you can calculate this.
If you operate on annual contracts, your churn rate may be misleading. If only a small number of your customers are up for renewal, consider how many of them are actually renewing their contract rather than your absolute churn rate.
This simple metrics measures New MRR + Expansion MRR/ Cancelled MRR + Contraction MRR. If your SaaS company has a Quick Ratio greater than 4, VCs will be knocking at the door to invest.
Want to learn how to build, launch and grow a SaaS startup? Host Omer Khan interviews entrepreneurs about the tactics they use to reach success.
What’s it like to hang out and chat with Steli Efti and Hiten Shah? Just listen to this podcast, and you’ll feel like you’re in the room as they discuss their latest business challenges.
Our own Cara Hogan interviews SaaS thought leaders, sales experts and data experts to help you understand how analytics can drive reliable and sustainable growth.
What strange tactics, weird methods, and creative strategies do startup founders use early on to gain traction? Host Jay Acunzo of NextView Ventures investigates.
SaaS Weekly is a great newsletter curated specifically by Hiten Shah. Find out what he thinks are the best posts in SaaS that week.
What is the SaaS community talking about? This site tells you. With the top content upvoted, you can quickly find the best articles in SaaS each day.
If you’re in Venture Capital or SaaS, you probably already subscribe. Stay informed with this daily newsletter.
This exclusive, invite-only Slack community is always buzzing with conversation between top SaaS sales leaders. Sign up to connect with other sales professionals.