InsightSquared is the missing analytics suite for Salesforce.
Built-in Salesforce reporting is complex to build and difficult for business users to adopt. Many sales organizations turn to Excel but Excel is not optimized for multi-user standardized reporting.
The solution: the reporting suite from InsightSquared is designed for Salesforce and easy for all users of your organization to understand.
Steven Carter
SVP of Operations
Visible Measures
Opportunity Funnel Your key report of sales effectiveness.

- Conversion rates from each stage to the next, with automatic handling of non-linearity and skipped phases
- Drill to see which opportunities were lost along the way
- Filter to see how your funnel varies by industry, type of opportunity, lead source, and more
Sales Trending Is your business growing the way you want it to?
At a glance, see how your company is performing alongside the historical data you need to make better decisions.
- Comparison ranges of month, quarter and year show period-on-period results and seasonality
- Outcome zone automatically computed using trailing twelve months of of data
- Comparison lines call out the average trajectory, the previous period’s results, and your goal line
- Highlight any point on the graph for more information on that day
Sales Cycle Where do opportunities get stalled in your funnel?
- Over Time: is your sales cycle getting better or worse over time, and which stage of the funnel is the cause?
- By Employee: sales cycle for each individual salesperson, showing where each spends the most time
- By Client: which customer took the longest to close, automatically factoring in repeat/renewal opportunities
- Won vs Lost: diagnose lost opportunities by seeing visually where time is spent differently on won versus lost
Pipeline Trends How strong is your backlog of potential deals?
Trend reports allow you to answer critical questions about whether changes you are making to your organization are having positive effect.
- By Value or Count: is your pipeline growing over time, and in what stage
- Drill By Stage: click to see exactly which opportunities were in that stage of the funnel at that time, and how they progressed from that point forward
- Inflow and Outflow: track the pace of new opportunities added versus opportunities won and lost
Won/Lost Analysis Learn from your mistakes — and successes.
- View by created or close date to “cohort” for changes at the start or end of your sales funnel
- Analyze win and loss rates over time to detect effects from changes in your organization
- Compare by employee or by client to see variances and diagnose specific problems
- Drill to see actual won and lost opportunities and improve performance using granular examples
Nightly Status Emails Keep in the loop.
Consolidated status emails contain multiple modules to keep you on top of everything at a glance. Plus you can customize them to show only the modules most important to your business.
- Modules: showing new deals, sales leaderboard, historical comparables, pipeline, percent-of-goal, data quality errors, and more
- Separate emails specific to each team in your organization
- Nightly and Weekly editions

And more…
This was just a few of our Salesforce reports. We have dozens more pre-loaded. Get a demo or click to see more.
- Insight Feed is a “Twitter-like” feed of notable events in your business, plus mini-charts
- Activity Dashboard tracks events like calls or demos, and does so over time and by employee
- Data Quality Dashboard tracks errors in data entry like missing fields or values out of range
- Tagging & Filtering get as granular as you want by filtering on the fly
- Goals set activity and sales quotas as goals, and track performance visually in detail
- Sales Forecasting uses regression-based algorithms customized for your business to predict 90 days out
- Employee Scorecards are a weekly-review-in-a-box
- Activity Ratios help you troubleshoot how much effort it takes to close each deal
- Opportunity Dashboard is a visual landscape of your opportunities with value, creation date, and effort
- Campaign Analysis is the only way to measure the conversion rate through to deal of influencing (lead nurturing) campaigns
- QuickBooks Integration get the same ease-of-reporting on your financial data, plus compare sales vs. actuals
- M5 Integration integrate reporting and goals on your calling data


