Categories Articles, Sales and Marketing

Here’s an easy question: Do you want more leads?

Now, a tougher question: How do you get those leads?

Without a steady lead flow, your pipeline will quickly dry up and your bookings will suffer — and eventually this will spell doom for your company. Facing this dilemma, many managers pull desperately on a few time-honored levers: increasing Marketing spend, launching a new promotion or leaning heavily on partners.

While any of these options can work, a growing number of companies are turning to a more scalable, customizable option: building an outbound prospecting sales team. Adding an outbound prospecting team has become one of the most popular ways for sales pipeline-constrained companies to generate a steady stream of leads, target new markets and improve their sales pitch. If a lack of a leads is a problem for you, an outbound prospecting team could be the single most important step you can take.

Unfortunately, this knowledge isn’t enough. Simply understanding how an outbound prospecting team will help you grow your pipeline is only the tiny first step on the long march to a steady stream of leads. The rest of the journey is all about designing, implementing, managing and measuring this team to ensure that it is operating in line with industry best practices and the specifics of your company and industry.

But guess what? This is no easy task.

Luckily, we’re here to help. We just published a brand NEW, comprehensive guide to building a successful outbound prospecting team for your company. What does this mean? It means that we crammed this 80-page eBook with everything you need to get your team up and running and humming on all cylinders.

So what’s in there? Pretty much everything, including:

  • The 4 questions you must ask before building a prospecting team

  • 3 Excel models to help you size and structure your new team

  • Expert tips for finding, hiring and onboarding the perfect prospecting reps

  • A meeting plan to help you manage and teach your team to success

  • The key metrics you must track to ensure that your team is performing

  • An extensive list of new tools that will improve your team’s effectiveness

So what are you waiting for? If you’re ready to fill your pipeline with a staggering amount of new leads, download our new eBook now!

 

Mike Baker
Mike Baker is the Content Strategy Manager at InsightSquared, where he helps distribute original eBooks, articles and guides about data-driven sales and marketing. He has a BA in English and Journalism from Oberlin College.
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