10 SaaS analysts walk into a bar…
They grab a table, order a variety of drinks ‒ some PBRs, a bottle of wine, a few pitchers of beer ‒ and start discussing the nuances of SaaS metrics.
As the night wears on, the analysts start to leave one by one.
First to go are the 3 analysts who ordered PBRs. “We’re all out of money,” they explain, and head into night.
The next to go is the analyst who ordered the bottle of wine, who exits in a huff: “I’ve now ordered the two most expensive bottles of wine on the menu,” she says, “and they’re both awful! I’m going to the bar across the street.” She pays, unhappily, and leaves.
Another hour passes before three of the remaining analysts finally finish their big pitcher of beer. They have a brief debate about whether to order another before ultimately deciding to get their next pitcher at another bar. “It’s been real,” they say as the head for the door.
Four quite tipsy analysts remain.
After another half an hour, three of the four decide to order another round while the fourth scrawls feverishly on a napkin with a look of complete concentration on his face.
“What are you doing?” the other three ask him.
“I’m trying to calculate the churn rate of this bar.”