InsightSquared Appoints New Director to Rapidly Growing Marketing Team

Brings on Former HubSpot Marketer Brian Whalley as Director of Inbound Marketing

CAMBRIDGE, MA – May 6, 2014 – InsightSquared, the award-winning provider of business analytics software for small and midsize companies, announced that Brian Whalley will be joining the Marketing Department as the Director of Inbound Marketing.

The Marketing Department, led by Vice President of Sales and Marketing, Zorian Rotenberg, has been continuously expanding and bringing on more members.  Because of Brian’s expertise in the areas of inbound marketing, SEO and marketing automation, he has been hired as a director.  Brian will be working alongside Director of Outbound Marketing, Adam von Reyn, who has been with the company since November 2013.

Whalley has been working in inbound marketing since 2007.  His most recent position was at HubSpot, an inbound marketing and sales platform, as the Director of Marketing – Inbound Sales.  Prior to HubSpot, Whalley was the Director of Inbound Marketing at Kinvey, a platform used by enterprises, agencies and developers to setup and operate a backend for their web and mobile apps.  Whalley is a graduate of the University of Massachusetts Amherst, and specializes in SEO, inbound marketing, social media advertising, and marketing automation.

InsightSquared has been experiencing 20x growth in the sales of its innovative business analytics product.  The company will soon be relocating within Cambridge to an office space triple the size of their current location in response to staggering employee growth.  Just recently InsightSquared was named one of the 2014 “Best Places to Work” by the Boston Business Journal for the second consecutive year.

“We are pleased to announce that Brian Whalley will be joining InsightSquared as the Director of Inbound Marketing,” said Fred Shilmover, CEO of InsightSquared.  “He has been extremely successful in his past roles, especially in inbound marketing, an area of great importance to InsightSquared.  We know that he will be a valuable member of our team as InsightSquared continues to grow and be seen as an exceptional place to work.”

About InsightSquared
InsightSquared is the innovative leader in Salesforce Analytics and modern business intelligence for sales and marketing. Unlike legacy Business Intelligence platforms, InsightSquared can be deployed affordably in less than a day without any integration costs and comes preloaded with reports that real business people can use. Hundreds of companies and thousands of users around the world use InsightSquared’s award-winning analytics to maximize sales performance, increase team productivity and close more deals. Based in Cambridge, Mass., InsightSquared was recently named one of the “Best Places to Work in Massachusetts” by the Boston Business Journal and “Top Places to Work 2013” by The Boston Globe.  For more information, visit

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