When your customers are quantitative analysts, data drives every aspect of your product, according to Karen Rubin.
Rubin is the VP of Product at Quantopian, a crowd-sourced hedge fund that encourages freelance analysts to develop, test, and use trading algorithms to buy and sell securities. Before joining Quantopian, Rubin was a Product Manager at HubSpot, as well as the Entrepreneur-in-residence at Matrix Partners. She has a background in computer science, and data is behind every decision she makes regarding her company’s product.
“One of the fun challenges of being a product manager is getting in the head of your user, and understanding who they are and what they do and how they think,” she said. “We are constantly evaluating the data of what our users are doing, and how they’re using our product.”
In the latest episode of Ramp, Rubin explains how data can improve the outcomes for your SaaS product.
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Quantopian has built an active community of 45,000 quants sharing investing ideas and writing valuable algorithms. But as with many SaaS businesses, the company faces a tough data quality issue.
“We’re working with massive amounts of data,” she noted. “The price of this stock was 12 dollars in this minute, then it went to 1 cent in this minute. We have to be on top of finding any data errors. It is core to what we’re doing.”
In this exclusive 22 minute episode, Rubin reveals:
- How Quantopian is creatively monetizing a free product
- The metrics that drive product changes
- How an algorithm proved a CEO’s gender matters
- …and much more.
Learn how building a data-driven product is really just the first step, in the latest episode of Ramp.