Sales Writing Tips for Non-Writers

Everyone’s always telling you that sales professionals – like yourself – should get into the content marketing game and start blogging. There’s just one problem – you hate writing. You grudgingly wrote papers in school, avoided any class in college without a multiple choice final, and restrict your writing nowadays to emails and PowerPoint presentations.

But there is hope for you! You have all this great sales knowledge sitting in your brain, just waiting to be shared with the world. With the right writing skills, you could gain a huge following online, establish yourself as a thought leader in your industry, and even generate some new leads for your company.

With all these great potential benefits, how can you not move past your discomfort with writing. Now, how do you get started?

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Come Up with an Idea

You can’t start writing anything without a great idea, and this is usually where most non-writers get stuck. When you’re trying to think up a concept, just remember that the best ideas for content are:

  • Specific – Not too big of a topic to cover in one post.
  • Relatable – Of interest to a large and engaged audience.
  • Original – Not yet covered exhaustively by many other writers.

With all of these parameters, it may seem impossible to find the right idea. But don’t be discouraged – the easiest way to find a great idea is to draw from your own experiences on the job. What are you working on right now? If you’re focused on hiring new sales reps or changing your sales process, write about that specifically. The knowledge you’ve gained from your experiences on the job is incredibly valuable, and is the perfect thing to share with others. Readers – and your peers – will love a glimpse behind-the-scenes into your real job and the challenges you face daily.

Make an Outline

Now that you have an idea, you need to get your thoughts in order. Great writing is all about being organized and explaining your thought process simply and clearly to your reader. Many non-writers get excited once they have a good idea and just start writing down whatever they think of in that moment. But this will lead to your post being confusing and useless to your readers. Pause, step back, and really think about what you want to convey in a step-by-step fashion. Just like you probably did back in school, you should first create an outline of what you’d like to write. Come up with a title, then find 3 or 4 main points, create a headline for each, and then write a few bullet points below outlining the supporting facts.

Flesh it Out with Anecdotes

Once you have the skeleton of your post in an outline, writing is simply a matter of filling in the blanks with more detail. The body of the post shouldn’t be too difficult, but the most important part of the post is always the introduction. With so much great content online you really have to grab people from the start with an interesting concept. Whether you’d like to be funny, shocking, honest, informative, or a combination of a few, just find a way to stand out from the crowd. The best advice for any writer is simply this: People love reading interesting stories. Even an interesting idea can be boring without a few anecdotal stories thrown in to illustrate a point. If you’re writing about coaching sales reps, include a personal story about how you struggled to change your coaching methods. This confession will endear the reader to you, and keep them reading to the next page.

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Share It

Once you’ve written a great blog post, your job isn’t over. Promotion is a huge part of content writing, and no one will read your words unless they can find it online. Scan through your new post and find the most interesting quote or tidbit that will draw readers in. Throw a few quotes around it and then post it to Twitter, Facebook, LinkedIn and any other social media network where you have a significant following already. LinkedIn specifically has a great publishing platform you can use, if you don’t have a personal blog to post on already. With the right promotion online, you will see people reading, sharing and commenting on your words. You’ll be amazed to discover the immense satisfaction you’ll get out of sharing your thoughts with the world.


While writing may seem intimidating if you haven’t written anything longer than a paragraph in years, it doesn’t have to be. Just follow these guidelines, include your own personality in your writing, and don’t be afraid to get creative. Before you know it, you’ll be blogging up a storm and have some great new content to help your business grow.
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