The New Age in Recruiting: Putting Candidates First

[image source_type=”attachment_id” source_value=”41130″ align=”center” width=”500″ height=”300″ quality=”100″] The economy is back on its feet, and employers are looking to hire. This is great news for recruiters, as sluggish markets are coming back to life, and job orders are flowing again.

But the recruiting landscape has changed, and the opportunities come with additional challenges. Namely, qualified candidates would rather navigate job searches on their own.

Employers put all the information that candidates need online. It’s easy for them to run a few quick searches to find jobs they might be interested in, read reviews about what it’s like to work for companies they’re looking at, and even find contact information for the hiring manager they need to speak with.

This means that a lot of time-tested recruiting tactics are obsolete. You can no longer win candidates by dangling “exclusive” job benefits in front of them or threatening to rescind your offer if they don’t agree to your (or your client’s) terms.

Instead, the new recipe for success looks a whole lot like consultative sales. For recruiters, this means understanding a candidate’s personality, digging in to find the underlying reason that are considering changing positions, and then finding a role that will truly satisfy both their personal and professional needs.

The last of these three points highlights the sea change in the recruiting industry ‒ recruiting is no longer a matter of finding the right person for the job, but instead about finding the right job for the person.

The only way you can successfully recruit high-quality candidates is to empathize with their pain points and prove that you have the connections and the know-how to resolve their challenges.

The best way to go about that process is by conducting intelligent outreach ‒ going beyond LinkedIn, taking the time to find out what motivates your candidates, and structuring your communications to steer them through the entire search and placement process.

Take at a look at our new 1-page guide for a few ideas on what you can do to set yourself apart from your competitors and adapt to the expectations of the top talent in your field.

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