8 SaaS Metrics That VCs Want to Know

There’s a lot to pay attention to when measuring the growth trajectory of your SaaS business. Are you increasing LTV while keeping CAC down? Is your customer acquisition rate greater than your customer churn rate? Do you distinguish between monthly recurring revenue and committed monthly recurring revenue?

Answering these questions is no easy task–SaaS metrics are extremely nuanced, and it can be hard to figure out exactly how to get the most complete and realistic understanding of your company’s growth, even if you have a few Harvard MBA’s on hand to model everything out.

When it comes to SaaS metrics, no group of people is more knowledgeable or influential than tech venture capitalists. They’ve seen it all, from every company, at every stage. They meet with thousands of entrepreneurs every year, and understand what works and what doesn’t. SaaS VCs have the best insights into what makes SaaS companies successful: from which growth indicators really matter, to the right benchmarks for the key metrics they care about.

So, what are the most important metrics for growing SaaS companies? InsightSquared went straight to the most prolific SaaS VCs in the world  to understand what really matters in SaaS. We collected their best articles, podcasts, and formulas to create the first ever on-demand SaaS VC Influencer Reports & Executive Dashboard within InsightSquared.