We just swapped to our third logo in the last 6 months. Can you tell we like to experiment and iterate? Are we weird? We don’t think so. Amazon.com has iterated their logo over a dozen times in 15 years. This is Amazon’s logo from 1995. For a real flashback, check out their original homepage. …
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Prepare to be shocked; all your customers are different! As a CTO for a startup your mission is managing their differences in a way that maximizes your per-customer flexibility while keeping the development overhead low and scalable. Here’s a catchy acronym (C.U.S.T.O.M.E.R.) for the type of approach we use at InsightSquared to keep every customer …
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Who is your best customer? A seemingly simple question, but do you know the answer? Many businesses subscribe to the “revenue is king” philosophy, and deem their biggest customer their best. The reality, however, is that profit is often king . While revenue is an easy-to-track metric for size and growth, sustainable profits are required …
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