The Most Powerful Apps for Sales and Marketing Teams

While the the exact number of subscribers isn’t public, it is estimated that Salesforce has over two million users. I know what you’re thinking, and yes, that is larger than the population of Latvia. It’s actually larger than the population of 40% of countries in the world according to Wikipedia.

With such a broad user base, there are many different needs from users that Salesforce can’t possibly solve single-handedly. Their revolutionary solution to this was building the AppExchange, a marketplace for anyone to publish software that builds on the capabilities of Salesforce. There are now over 2,800 apps to choose from that integrate with the CRM and empower sales and marketing teams to get more done.

But with thousands of apps available on the AppExchange, it’s challenging to know which deserve your attention. That’s why we created the Periodic Table of AppExchange apps – a list of the 80 most useful tools for sales and marketing teams. Comb through these apps to get a better idea of what apps are at your disposal. From heavy-lifting analytics platforms to quick-to-install free apps, there are solutions to your most common CRM problems. Take a look, scroll below for more information about each app, and click on its title to go directly to the app listing.

Click on one of these headers to jump to a section. If you’re new to AppExchange I suggest starting with Useful Free Apps. These are quickest and easiest to install.

 

Collaboration

TaskRay

Price: $19 per user per month

Description: TaskRay is the modern project management app for you and your team. Use it to easily track, manage and communicate your work. Drag-and-drop actions, Chatter conversation and a beautiful interface make project management awesome. Full Salesforce1 support!

 

Esna iLink

Price: $9.99 per user per year

Description: Easily connect and collaborate with others anywhere, anytime with Esna iLink. Get calls, call tracking, presence, instant messaging (IM), voice messaging in Chrome and Internet Explorer with integrated actions inside of Salesforce.

 

Apttus X-Author for Chatter

Price: Undisclosed

Description: Apttus X-Author™ For Salesforce Chatter delivers dynamic interaction between Microsoft Office, Chatter and Salesforce. Custom ribbons embedded in Office documents enable smart interaction with Structured Data Systems. Share & record all document activity.

 

Agile Accelerator

Price: Free

Description: For years, Salesforce teams have been using the Salesforce Platform to manage backlogs, sprints, user stories, dependencies, defects and more. Now you have the ability to leverage the same agile application that Salesforce uses.

 

Evernote

Price: Free

Description: Add context to your customer relationships with Evernote for Salesforce. Link notes, documents, and files from Evernote to their Salesforce records. Use it individually or share the intel with your team.

 

The Permissioner

Price: Free

Description: The Permissioner dramatically reduces the time involved with assigning and revoking permission sets assignments to multiple users. Using a simple interface, administrators can select one or more permission sets to assign to one or more users at a time.

 

ProcessComposer

Price: $10 per user per month

Description: Our unique automated workflow distribution engine builds complex process checklists for professional teams in any industry in which scheduled interactions drive team collaboration and task assignments. Right person, right step, right time… every time.

 

Integration

Cirrus Files

Price: $5 per user per month

Description: Cirrus Files connects folders and files in Google Drive to standard and custom objects in Salesforce. Cirrus Files supports all file types including Google Docs, and all objects including accounts, opportunities, campaigns, contacts, and more.

 

Groove

Price: $10 per user per month

Description: Get the smartest, most secure Google Apps (Gmail and Google Calendar) integration. Capture all your emails from Gmail and your events from Google Calendar. Fully customizable to your job role. Include any field or object. Free 30-day trial.

 

Zapier

Price: $15 per company per month

Description: Zapier makes it easy to connect Salesforce to hundreds of apps to automate your work, including Google Apps, Wufoo, Eventbrite, and MailChimp.

 

Ebsta

Price: Free for first 3 installs, $10 per user per month after that

Description: Use Ebsta to add emails to Salesforce from Gmail, track email opens, Sync Salesforce with Google Calendar, use Salesforce email templates in Gmail, and view records alongside emails.

Workato

Price: Free

Description: Workato lets you create powerful integrations between your applications very quickly. Use Workato to connect your apps and automate your work. No IT or developers required. Includes their new Salesforce + Quickbooks integration.

 

Chargent

Price: $10 per user per month

Description: Chargent offers 100% native payment processing for credit cad, ACH, eChecks, and works with recurring billing. Support for 15 payment gateways including Authorize.net, Stripe, and PayPal. It’s developer friendly, easy to customize, and has an optional API.

 

Sales & Sales Ops

InsightSquared

Price: Starting at $65 per user per month

Description: InsightSquared delivers powerfully simple business analytics for companies of any size. Unlike traditional BI, with InsightSquared you’ll be up and running within 48 hours and have immediate access to 300+ Sales, Marketing, Finance & Support reports.

 

Geopointe

Price: $20 per user per month

Description: Location-enable Salesforce by starting a free trial today. Geopointe provides proximity searching, optimized routing, territory management, boundary layers, demographics, check in via Salesforce1 and a lot more.

 

Conga Composer

Price: $15 per user per month

Description: Easily create & deliver documents, presentations & reports in Word, PowerPoint, Excel, HTML email & PDF forms from any standard/custom object. Generate proposals, account plans, invoices, quotes, contracts & more. NEW for 2015: Integrates w/ Salesforce1!

 

SuMo

Price: $25 per user per month

Description: Rapidly accelerate sales performance by motivating winning behaviors across the entire team. Use gamification to drive up sales productivity with game mechanics that include behavioral nudges, competitions, levels, badges, rewards and leader boards.

 

Former Positions

Price: Free

Description: Former Positions tracks changes to a Contact’s Account and Title, enabling you to follow an individual’s career. You can improve data quality by moving inactive contacts to a bucket account. The solution is like LinkedIn’s Experience section of a profile.

 

LevelEleven

Price: $500 per company per month

Sell more by keeping your team focused on what matters. Define your team’s key sales behaviors, keep salespeople on track to goals, and spike sales performance with real-time leaderboards. Some call it “gamification”, they call it driving business.

 

OpFocus Sales Activity Tracker

Price: $600 per 10 users per year

Description: Measure and manage your sales team with sales activity tracking for each rep.

One-click sale buttons and powerful management reporting provide real time insights on how many calls, connects, voicemails, emails or meetings it takes to close a deal.

 

SalesLoft

Price: $250 per company per month

Description: SalesLoft searches through professional profiles on the web to find you the exact prospects you’re looking for. Add prospects to lists with one click. Once you have your list you can start qualifying leads and tracking down new ones.

 

iQ CPQ

Price: Undisclosed

Description: iQ CPQ is an intuitive, easy-to-use Configure, Price, Quote solution built specifically for manufacturers and distributors to make estimating and creating quotes easier. Native to Force.com, the configurator makes quoting fast, easy, and accurate.

 

Brainshark

Price: Undisclosed

Description: The Brainshark Sales Accelerator helps your reps win more deals in less time by enabling them to have better sales conversations with customers and prospects

 

Yesware

Price: $12 per user per month

Create, update and view Salesforce records from your inbox. Yesware automatically syncs sales emails, calls, presentations and calendar activity from Gmail and Microsoft Outlook Exchange to Salesforce. Increase data quality for Salesforce CRM dashboards.

 

TinderBox

Price: Undisclosed

TinderBox increases sales productivity with data-driven proposals, presentations, quotes & contracts. Proposal generation & electronic signature save reps time & help close deals faster. Track engagement & push data back to Salesforce for visibility.

 

DocuSign Electronic Signatures

Price: Undisclosed

Description: Sign and send documents anytime, anywhere, on any device. Most popular on AppExchange, #1 by Analysts and used exclusively by Salesforce.

 

Docurated

Price: Undisclosed

Description: The easiest and fastest way to solve sales content problems within Salesforce. Docurated incorporates massive inputs and machine learning to consistently make the best evidence-based content recommendations to sales reps for each specific sales situation.

 

PowerDialer

Price: Undisclosed

Description: Sales Acceleration Platform: PowerDialer, mCall, PowerStandings, Click-to-Call, LocalPresence, Vision email tracking and more. PowerDialer is the #1 app with one-touch calling, LocalPresence, gamification, and Neuralytics for predictive lead scoring.

 

LinkedIn Sales Navigator

Price: Undisclosed

Description: View LinkedIn information and Sales Navigator insights where you’re already tracking your other sales activity. Sales Navigator Team Edition required.

 

Meeting Mapper

Price: $20 per user per month

Description: The most critical part of the sales process but least document are customer meetings in Salesforce. ID decision makers, track stance and role of every meeting attendee. Gather rich, relevant & critical notes and selling intelligence in every meeting.

 

Seismic

Pricing: Undisclosed

Description: You put a lot of data into Salesforce. Get impressive content out of it. Create presentations, collateral and contracts that are customized for every customer. Use the data in Salesforce to power your documents, bringing your content to life.

 

CallidusCloud CPQ

Price: Undisclosed

Description: CallidusCloud CPQ does more than automate the quote and proposal process. CPQ provides actionable data to inform business decisions based on actual deals closed. Launch a quote from the opportunity or account from Salesforce or the Salesforce1 mobile app.

 

ZoomInfo

Price: Free

Description: Identify and import targeted leads and refresh your CRM data with ZoomInfo’s industry-leading business information, including email addresses, phone numbers, current job titles, company descriptions, and more.

 

Fliptop

Price: Undisclosed

Description: Stop guessing. Start predicting. Fliptop helps you close more deals by taking the guess work out of scoring leads, accounts, and opportunities. Fliptop is the only fully-automated, SaaS-based, predictive scoring platform in the market.

 

Introhive for Salesforce

Price: Undisclosed

Description: Introhive makes social selling real. For the first time companies have an enterprise-wide view of relationships with customers and prospects. This helps companies make data driven decisions and actions to improve the sales process from end to end.

 

Salesforce1

Price: Free

Description: Deliver the Salesforce experience on any device and transform the way you connect to sales, service, marketing and more.

 

SalesProspex

Price: Free

Description: Empower your sales team to find their next best customer. Quickly search

net-new verified contacts within a SalesProspex tab and seamlessly import leads in Salesforce. Uncover potential buyers, champions and influencers at a target company or industry.

 

Data Management

Dupe Dive

Price: Free

Description: With one click, Dupe Dive scans your Lead records and provides business intelligence on the state of your data quality complete with a duplicates dashboard, ‘did you know’ facts, awards, you can even benchmark your data against other Salesforce orgs.

 

Spanning Backup for Salesforce

Price: $48 per user per year

Description: Spanning Backup for Salesforce protects your data with automated, daily backup. Spanning makes it easy for admins to monitor backups and end users to restore lost data quickly – including object data, attachments, metadata and Chatter.

 

Backupify for Salesforce

Price: $199 per company per month

Description: Backupify makes it easy to protect your Salesforce data by providing an automated, daily backup of every standard and custom object in your Salesforce database, including accounts, leads, contacts, files, Chatter messages, and metadata.

 

Box for Salesforce

Price: Free

Description: Box enables Salesforce users to easily share, access and manage files within Salesforce, and Salesforce1.

 

GridBuddy for Milestones PM

Price: Free

Description: With GridBuddy for Milestones PM, you can manage your projects, related milestones, tasks, time and expenses – essentially all the operational details of a project – from a single page.

 

Data Loader for Salesforce

Price: Free

Description: Dataloader.io is simple, free, no download required app for Salesforce. 100% cloud solution to quickly import, export and delete data in Salesforce.com

 

Jitterbit

Price: Free

Description: Fast, easy, no-coding integration for any SFDC Admin, Jitterbit Data Loader for Salesforce is a FREE data migration that enables Salesforce users to automate the import/export of data between flat files, databases, and Salesforce / force.com.

 

Drag, Drop, and Upload by Cazoomi

Price: Free

Description: Quickly add case logs, contracts, legal docs, marketing collateral and more against any standard or custom object via Drag and Drop.

 

Marketing

Bizible

Price: $250 per company per month

Description: B2B marketing attribution to help you make profitable marketing decisions. Integrates with all online marketing channels including AdWords at a granular level to optimize for revenue. See Google Analytics-like data in Salesforce. 30 min installation.

 

Campaign Calendar for Salesforce

Price: $15 per user per month

Description: Interactive marketing calendar with NEW features for 2015: enhanced UI, inline editing, enhanced color-coding. Filterable, drag-and-drop calendar makes working with Campaigns easy and intuitive. Install and use within minutes.

 

Act-On

Price: Free

Description: Act-On’s seamless integration with Salesforce makes it easier for marketing to deliver more highly qualified, prioritized leads to sales. Using Act-On’s native integration, you can set up automatic, bi-directional synchronization within a few minutes

 

MailChimp

Price: Free

Description: More than 7 million people use MailChimp to design, send, and track email marketing campaigns. Keep your MailChimp and Salesforce.com data in sync with this free integration. Build campaigns, manage subscribers, create custom queries, and more.

 

Pardot Marketing Automation

Price: $1000 per company per month

Description: Pardot offers marketing automation and sales enablement tools that help sales and marketing departments team up to maximize efficiency and increase revenue. Automatically track, score, nurture and connect with prospects throughout the sales cycle.

 

Daddy Analytics

Price: $320 per company per year

Description: Daddy Analytics connects Adwords to Salesforce. You’ll know what Ad, Keyword, and Campaign your Leads came from – so you can determine your marketing ROI! Also, boost sales with our prospect tracking – get alerts when cold leads return to your site.

 

Form Assembly

Price: $59 per user per month

Description: Create powerful web forms to collect & send data to any Salesforce custom & standard objects. Capture leads, update contacts, attach files, & open cases.

 

Bungee

Price: Undisclosed

Description: Bungee is a powerful, turnkey loyalty program & employee rewards program that delivers you repeat sales, increased customer loyalty, and improved sales performance. Bungee is native to Force.com

 

Eventbrite Sync

Price: Free

Description: Use Eventbrite Sync to import the event information you want to keep track of in Salesforce. You’ll need a free Eventbrite account to use this app.

 

Cazoomi Marketing List

Price: Free

Description: Marketing Lists can be used to sync your Contacts, Leads and Campaign Members to Act-On Software, Constant Contact, Delivra, ExactTarget, MailChimp & VerticalResponse using SyncApps.

 

Force.com Sites Usage Reporting

Price: Free

Description: This package gives you reports and a dashboard to monitor usage of your Force.com sites. Analyze monthly page views, daily bandwidth, and daily request time to avoid reaching monthly and daily limits for individual sites and your organization.

 

MST Mass Email

Price: Free

Description: Provides Mass Email button that can be added to Contact/Lead Listing and to Campaign detail page. The application also provides support to add Mass Email button to a custom object that has relation with Contact/Lead object.

 

Campaign Combiner

Price: Free

Description: Campaign Combiner is a Visualforce page that allows users to add campaign members from multiple campaigns into a target campaign, or exclude members who belong to multiple campaigns.

 

Vidyard

Price: Undisclosed

Description: Adding a video layer to your Salesforce experience, Vidyard gives your organization a simple interface to upload and share videos with contacts and leads, securely upload and share videos within Chatter and see video engagement data.

 

OrchestraCMS

Price: Undisclosed

Description: OrchestraCMS takes the complexity out of web content management. Your team can easily create and manage social intranets, enterprise portals and corporate websites all fully integrated with your Salesforce business applications and processes.

 

VerticalResponse

Price: Undisclosed

Description: Keep in touch with your Leads & Contacts by creating professional emails in minutes, view reporting and sync statistics with your Salesforce account.

 

AdvocateHub for Salesforce

Price: Free

Description: Mobilize your advocates with AdvocateHub, Influitive’s powerful advocate marketing software that helps B2B companies capture customer enthusiasm to turbocharge Marketing and Sales. AdvocateHub for Salesforce is an integration package with your SFDC CRM.

 

Magic Robot

Price: Free

Description: Mobilize your advocates with AdvocateHub, Influitive’s powerful advocate marketing software that helps B2B companies capture customer enthusiasm to turbocharge Marketing and Sales.

 

Useful Free Apps

The Sales Funnel

Rating: 4.5 stars

Description: Install the Sales Funnel by InsightSquared to instantly visualize your sales cycle using your Salesforce data. Know exactly where you lose opportunities in your sales pipeline, and where coaching is most needed on your team.

 

Sales Pipeline Analytics

Rating: 5 stars

Description: Use the free Sales Pipeline Analytics App by InsightSquared, the only pipeline visualizer of its kind on the AppExchange, to instantly visualize your complete pipeline, and monitor pipeline growth. Be able to see your pipeline value broken down by sales stage and understand if you have enough pipeline to hit your goals.

 

Sales Grader

Rating: 5 stars

Description: Save the money you would use on a Salesforce consultant with the free Sales Grader by InsightSquared. The Sales Grader evaluates your sales performance off of 16 key indicators, and will give you advice for improving your pipeline analysis and forecast accuracy!

 

Sales Leaderboard

Rating: 4.5 stars

Description: The only premium leaderboard available free on the AppExchange, the Sales Leaderboard by InsightSquared is the best way to motivate your reps to crush their goals. Use this tool to promote competition between reps. Display your top 5 reps on the office flat screen, and enjoy real-time notifications that alert you when new business is won.

 

Lead Generation Report

Rating: 5 stars

Description: This app by InsightSquared syncs with your Salesforce data to help you instantly forecast your team’s lead generation performance. Download this app to see your lead trajectory, share performance insights with your team, and save hours of time you would otherwise spend in excel or Salesforce reporting.

 

GetFeedback

Rating: 5 stars

Description: GetFeedback is an online survey application that allows anyone to create engaging online surveys that display perfectly on smartphones, tablets, and browsers. Survey responses can be easily mapped into Salesforce on Accounts, Contacts, Cases & more.

 

Popup Alerts

Rating: 4.5 stars

Description: Do your employees ever need to be alerted to something very important about a customer? Popup Alerts gives you the ability to easily display that crucial popup alert message on Accounts, Contacts, Leads, Opportunities, and Cases.

Elliot Miller
Elliot Miller
Elliot Miller is the Social Media and Free Apps Manager at InsightSquared, where he is constantly searching for new ways to distribute content. With a strong background in inbound marketing, he knows that the best way to end these third person bios is with a CTA. To see the free apps he works on getting in the hands of sales and marketing teams, go to InsightSquared.com/free.
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