Implementing an Account-centric approach isn’t easy. If your marketing team has been hard at work generating Marketing Qualified Leads (MQLs) and your sales team has become accustomed to following up on those Leads with a consistent cadence, then a shift to Account-based marketing requires making wholesale changes to how your sales and marketing teams target, work, and track success. On top of that, it necessitates a cultural shift across your organization, from top to bottom. Here’s our story.
We interviewed a number of sales and marketing leaders who recently opted for an Account-based sales strategy. Learn why you should consider making the switch to ABS, and how it will help drive results for your business.
Over the past few years, sales technology has seen explosive development. Today the market for sales tools is fragmented and highly competitive, with many different types of tools and many vendors in each category.
Sales ops know what reps need to solve their day-to-day problems, and what the company needs to succeed and grow. Here, we drill down into the steps sales ops should follow to get the best tech for the right problem.
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