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Dirty Data

The Dirty Data Secret

The reality is, there is no such thing as clean sales data. It’s a myth. Your data is dirty, and so is everyone else’s. In sales, a team of reps is entering new data into a CRM each day. Inevitably, some of that data will be slightly inaccurate — and that’s OK. It’s how you handle the data going forward that makes the biggest difference in your ability to access accurate analytics. Your sales team must have a constantly evolving process in place to clean your data, improve your data, and drive better data performance.

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